100 Days Project


The 100 Days Project – a creative project open to anyone

Founded in 2011 the 100 Days Project is an annual event that runs (you guessed it) for 100 consecutive days.The start date is announced in May, and we usually begin with Day One mid-July. (2015 dates to be announced soon!)

The project is wonderfully simple, and deceptively challenging.

If you sign up to take part in the project, you agree to these two simple rules:

1. You will repeat a simple creative task every day for the duration.
2. You'll record each days effort.

It's that simple, and that difficult! Choose one creative 'exercise', and then repeat it every day for 100 days.
Record each daily effort and see what evolves in the work and in the self over time.

The project gives anyone (young & old, artist and non-artist) a framework and the permission to be creative. It challenges you to dig deep into your creative reserves, to rely on your readiness to work in order to achieve creative breakthrough. It can be an end to procrastination, and the development of resilience. It takes a lot of energy, and yet the rewards can resonate for a long time after the 100th Day is over. You do not need to have any prerequisitive creative or artistic skill to take part in the project. You can participate from anywhere in the world.

How the project came about:

In 2011 New Zealand designer Emma Rogan started the 100 Days Project after reading about Michael Bierut’s ‘100 Days of Design’ class at Yale. She invited others to join her and word of the project quickly spread. A lot of people clearly saw the potential rewards in doing something creative every day for such a long stretch of time. Since 2011 thousands of people from all over the world have participated in the project. Watch the 2012 TEDx talk here.

The Day 100 Show

At the end of every 100 Days Project we celebrate with a public exhibition of the projects. The Day 100 Show is a celebratory showing of the projects created by the hundred dayers. Exhilarated by our achievements (and exhausted by the effort) we usually celebrate with beer and pizza! After 100 Days it is exciting to stand face to face with the other participants and explore the incredible range of projects on display. Thanks to the efforts of volunteers and hundred dayers themselves, we have held shows in Auckland, Wellington, Melbourne and the Netherlands.

Support for 100 Days from Michael Bierut:

“One of my favorite artists, Chuck Close, once said, ‘Inspiration is for amateurs. The rest of us just show up and get to work.’ I love the idea of getting to work as a way to unlock the creative impulse that exists in all of us. Committing to doing a creative act every day for 100 consecutive days is an intimidating challenge. But it’s a way to force yourself to simply show up. And to quote another great artist, Woody Allen, ‘Eighty percent of success is showing up.’ And why not give yourself an eighty percent head start? I applaud Emma Rogan for taking my simple exercise and making it a movement. More power to her!”

Michael Bierut – Partner at Pentagram, Teacher at YSVA