100 Days Project

Jeannie Burnside: ? to ? - The Makings Of My Graduate Project

I will be using my next 100 days to document the development and experimentation that takes place on my journey of creating and completing my Whitecliffe graduate project.

Day 13:


Change is constant with this project.

I have now moved on from my inital break through decision of using Homebrand as a sort of brand structure for the project, due to the restrictions of the brand basics format. Anything I add to its existing design will increase its value and therefore negatively change the objectives of the brand.

I have moved on to looking at alterntive brands or supermarket models to the existing offered.