Purple, daisy-like flowers. Found in sand dunes at Sumner, while on a 4-day visit to Christchurch.
A species of flowering plant in the aster family known by the common names wild cineraria, purple ragwort, redpurple ragwort and purple groundsel. It is native to southern Africa, and it is cultivated as an ornamental plant for its colorful flowers. It has been known to escape cultivation and become naturalized in areas of appropriate climate; it can be found growing wild in parts of New Zealand, Australia, the Azores, and on the Central Coast of California. (Wikipedia)